"There’s always a new technological innovation businesses want to adopt – we’ve seen it with Cloud, Machine Learning, and AI, and we’ll see it again with whatever comes next. The constant is this: to realise the benefits, your business needs a clear and adaptable roadmap that puts people at its core. Without engagement from those who make the business work, even the brightest technology becomes a shiny gizmo gathering digital dust instead of delivering real value."
Dr. Simon Wallace — AI, Data & Strategy Leader
AI Strategy & Roadmaps
I help organisations define, prioritise, and de-risk AI initiatives – turning hype into execution. From opportunity mapping to capability modelling, I build AI strategies that scale.
The result is a clear, adaptive roadmap grounded in business value – not technology for technology’s sake. I focus on aligning leadership, engaging teams, and making sure every experiment is tied to measurable outcomes.
"Simon's expertise in AI and Data technology makes him an ideal partner for any company looking to integrate these new technologies into their business practices."
Niklas Andersson – Founder: Audience Scan
Insights & Decision Intelligence
Dashboards, metrics, experimentation frameworks, and data storytelling. I help organisations move from intuition-driven to truly evidence-driven.
I design insight layers that sit on top of solid data foundations – so teams can trust what they’re seeing. From metric definitions to experiment design, I make sure decision-making is grounded, transparent, and aligned with how the business really works.
"Simon is unique in his ability to turn data into meaningful direction. He brings analytics engineering, data and experimentation together to create insight systems that leaders can not only intuitively understand, but trust. His work helps teams shift from instinct to evidence, enabling clearer decisions and stronger growth."
Liam-James Dean – Director: Genova Consulting
Implementation & Orchestration
I build and orchestrate actionable systems: agents, pipelines, workflow automation, knowledge retrieval, and product-grade integrations – with a focus on reliability and impact.
Behind the scenes, that often means designing the right data foundations: event models, storage patterns, governance, and observability. I combine engineering discipline with product intuition so what gets built is robust, maintainable, and genuinely useful.
"Simon helped my agency bring to life a growth marketing concept through advanced machine learning and AI. They were able to understand my problem and the surrounding ecosystem to develop the solution I needed like no-one I have ever worked with."
Sean Longstaff – Founder and Director: Level Two Digital
Advisory & Speaking
Fractional CTO/CDO support, board advisory, and public speaking. I help teams navigate complex technical decisions with clarity and momentum.
I bring an outside perspective shaped by work with startups, scale-ups, NGOs, and global organisations. Whether it’s AI, data, or platform strategy, I help leaders cut through noise, understand the trade-offs, and act with confidence.
"Simon brings a rare combination of data rigour, thoughtful leadership, and creative thinking to every project. His ability to translate complex datasets into actionable insights - particularly around audience segmentation and geographic targeting - is genuinely impressive."
Bertan Budak – Managing Director: Adnex
Leadership & Mentorship
I develop high-performing teams by coaching engineers, analysts, and product leaders to operate with clarity, confidence, and autonomy.
My leadership style blends technical depth with empathy. I focus on levelling up individuals, creating shared language between tech and the business, and building cultures where people feel safe to ship, learn, and improve.
"Under Simon’s leadership, our department was propelled to new heights – tackling complex challenges, achieving major milestones, and setting a benchmark for excellence. His mentorship was equally transformative; he invested deeply in my growth, pushed me to stretch my capabilities, and left an indelible mark on my career."
Rayyan Borg – Previous Team Member
Automation & Ops
I streamline processes, cut operational friction, and automate decision-making to reduce cycle times. The outcome: faster delivery, happier teams, stronger margins.
From internal tooling to customer-facing workflows, I specialise in removing bottlenecks and reducing manual effort. The goal: fewer fire drills, more predictable delivery, and teams who can focus on the work that actually matters.
"When I went to Simon with a job that eluded many, he focused on the use-case and found a solution that delivered the results I was after. Not only automating a process that took hours for the team to do to, now possible in minutes, but working with me on training to ensure it was used, and getting feedback to improve adoption."
Chris Morgan – Founder & MD: Script
Let’s Build Something That Actually Works
I partner with a small number of organisations each year — as a fractional CTO/CDO or a hands-on technical leader — helping teams turn ambitious ideas into scalable, commercially meaningful technology.
My speciality is translating between business, product, and engineering, ensuring everyone moves with clarity, momentum, and confidence. If you’re building something important — and need a leader who speaks fluent human — let’s talk.
Let's work together →